Big Ideas. Beautifully Executed.
Lifestyle brands, built for retail.

We develop design-led consumer brands and curated brand experiences that connect, inspire and sell.

8+ Brands built
2 Global exits
AU Owned + operated
Brands United Group portfolio new: Batch 8 brands + counting

OUR BRANDS

Thoughtful brands.
Real-world impact.

Excuse the hustle – we’re just over here building design-led lifestyle brands and curating the kind of drop-dead gorgeous products people actually want to discover, buy, and show off.

ihana

ihana = lovely in Finnish. A feel-good lifestyle brand for those who crave bold aesthetics. Proudly owned and operated in-house.
Shop Ihana

teeporium

Premium print-on-demand apparel and accessories. Sold to a US buyer in 2024 - and rejoining our portfolio soon. Watch this space.

Chibebe

Australia's original baby bean bag brand. Successfully acquired by a US-based company in 2021.

[Top Secret]

A premium candle and home fragrance project currently in stealth mode. Watch this space - it’s going to look and smell ridiculously good. A proud part of our active portfolio.

parched

A fresh take on everyday drinkware for those who like their daily hydration served with a side of personality. Proudly designed, owned, and operated in-house.
From Brands United Group AU + NZ
High-end dopamine, delivered in batches.

A members-only subscription box of curated finds.
No fillers - all thrillers . Capped at 500 members.

This month's Batch box — hand-picked finds claim your spot 1 of 500

Betty Services

The support behind great brands.

Your step-by-step guide for sourcing + product development. Bring your great idea to life with Betty.

A boutique kitting + fulfilment partner for subscription brands + major events.