Big Ideas. Beautifully Executed.
Lifestyle brands, built for retail.
We develop design-led consumer brands and curated brand experiences that connect, inspire and sell.
8+
Brands built
2
Global exits
AU
Owned + operated
new: Batch
8 brands + counting
OUR BRANDS
Thoughtful brands.
Real-world impact.
Excuse the hustle – we’re just over here building design-led lifestyle brands and curating the kind of drop-dead gorgeous products people actually want to discover, buy, and show off.
ihana
ihana = lovely in Finnish. A feel-good lifestyle brand for those who crave bold aesthetics. Proudly owned and operated in-house.
Shop Ihana
teeporium
Premium print-on-demand apparel and accessories. Sold to a US buyer in 2024 - and rejoining our portfolio soon. Watch this space.
Chibebe
Australia's original baby bean bag brand. Successfully acquired by a US-based company in 2021.
[Top Secret]
A premium candle and home fragrance project currently in stealth mode. Watch this space - it’s going to look and smell ridiculously good. A proud part of our active portfolio.
parched
A fresh take on everyday drinkware for those who like their daily hydration served with a side of personality. Proudly designed, owned, and operated in-house.
From Brands United Group
AU + NZ
High-end dopamine, delivered in batches.
A members-only subscription box of curated finds.
No fillers - all thrillers . Capped at 500 members.
claim your spot
1 of 500